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Leicester City has officially joined the likes of Real Madrid, Manchester United, and Juventus (and Brentford) as an official partner of the massive sportswear company Adidas.
The club will sport their new Adidas kits starting in the 2018-19 season, and will put them up for pre-order starting June 1st. The home kits, however, appear to have leaked early thanks to premature sales on the US Adidas website.
So it looks like this is set to be unveiled as the new @lcfc home shirt. Can’t wait for the @adidas training range! #LCFC #leicester #adidas #football pic.twitter.com/Pk3dD8WPoM
— Cool As Leicester (@coolasleicester) May 11, 2018
This alleged in-person look at the kit gives a good view of the faint diagonal stripes across the front, the gold trimming on the sleeves and collar, and the signature Adidas three-stripes that adorn the shoulders.
The new partnership brings an end to the six-year deal with Puma, who outfitted the club throughout its most successful period in history.
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Leicester City Chief Executive Susan Whelan had this to say regarding the multi-year partnership with Adidas:
“Our partnership with adidas represents a great opportunity for us to increase the reach of Leicester City Football Club, both domestically and internationally, alongside one of the most reputable and recognisable brands in the world. It’s not only an exciting development for the Club, but also for our players, who will feel the benefit of Adidas’ commitment to high-performance; and for our supporters, who proudly wear our colours whether following the team up and down the country or from all four corners of the globe. As we prepare to begin our journey with a new supplier, it’s appropriate for us to extend our thanks to Puma, with whom we created history during the last five seasons – achieving the impossible on the pitch and producing the best-selling replica shirts in Leicester City history. We wish them well in their future ventures.”
Personally, I think the kit is generic, but crisp all the same. What do you think of the new kit, or even the partnership in general? Let us know in the comments below.